Simply moves into social advertising and expands its offer for Facebook application developers
Simply.com extends its features by offering a leading self-provisioning tool for Facebook developers, enabling them to earn with their applications
Milan, 27 october 2009
- Simply.com (
www.simply.com), the platform created by Dada to plan and manage performance-based campaigns online, moves into Social Advertising: starting today, Facebook developers can add targeted advertisements to their applications using self-provisioning tools available on the website
http://publisher.simply.com.
There are 350,000 active applications on Facebook: 250 have more than one million active users per month and 70% of Facebook users (approximately 210 million people) use at least one of these applications every day. Pet Society, Who Has The Biggest Brain?, Word Challenge, Geo Challenge and FarmVille are just a few of the most well-known, free, online applications for Facebook, which in just a short time have attracted millions of players.
Facebook applications generate traffic with exponential growth rates; for this reason Simply decided to gear its offer toward application developers: experts or developers who can finally start earning from advertising managed by Simply.com's proprietary platform.
This "intelligent" system is able to optimize banners and text links by showing them on the right pages at the right time, continuously improving results through a mix of sophisticated targeting technologies, ensuring top performance for every kind of budget, nation, and category.
"Simply for Facebook", which currently manages 150 million ad impressions per month, was presented last Friday at the Facebook Developer Garage in Venice, a travelling event that provides news and updates about the development platform and winning business models for applications.
Today, the Simply.com platform manages more than 1 billion impressions per month, with more than 3,000 publishers and 1,000 advertisers subscribed to the service, who acquire campaigns directly online from the website
http://advertiser.simply.com.
