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Dada music now playing on Sony Walkman®
Dada has just launched a special offer: customers who buy a Sony product can download up to 50 songs from the Dada.it catalogue for free!
Milan, September 2, 2009
- Dada Music - The Music Movement (www.dada.it) is now available with Sony products. Until February 28th, Dada and Sony will offer anyone who buys an Excellence series Walkman® or headphones the chance to download 10, 30, or 50* songs from the Music Movement catalogue free of charge.
Thanks to this special offer, Sony customers can get more of their favorite music. Signing up is easy. After purchasing the product, the customer simply registers on www.sony.it/downloadmp3 to receive the special code to download free music. The music catalogues contain more than 2.6 million songs from both independent and major record labels. Dada offers a unique experience on its social music community.
Dada and Sony both share the same philosophy: It's time to liberate music from the confines of a room or a theater and make music portable and available anywhere. Dada makes it easier for people to listen to music on any device by not selling digitally locked music. These shared values have led to the global expansion and international success of the legendary Walkman®.
All MP3s are DRM-free: this means that users can play music downloaded from Dada.it on their Sony Walkman® , on their computer or on their mobile phone.
Colorful stickers for products that are part of the offer, as well as signs, posters and wobblers, were designed to advertise the special deal. Online promotion is also underway.
* According to the product purchased.
