Dada strengthens its strategic alliance with Google by offering AdWords? on Simply.com
Simply.com - Dada's new online advertising marketplace - integrates Google AdWordssup>?. In just a few clicks, advertisers can plan a campaign on the number one advertising network worldwide
Milano, 6 Luglio 2009
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Dada an international leader in Community and Entertainment services via web & mobile, also specialized in Internet services ranging from domains to online advertising, offering businesses and individuals a presence on the web - has just announced further agreements with Google to enhance the
Simply platform.
Simply Keywords as just added the advertising program AdWords
TM (
http://advertiser.simply.com), allowing Simply advertisers to publish text links on both the Google search engine and its partners' networks.
Simply (
http://www.simply.com) is an advertising tool aimed at those who wants to make their products or services known to thousands of potential customers through online advertising campaigns.
Even with a small budget, anyone can plan an advertising campaign in an extremely simple way, in just a few steps, thanks to an intuitive and easy-to-use interface.
Simply Keywords, currently available online for advertisers in Italy, Spain and the UK, is the perfect tool for those who want to take advantage of the Google AdWords
TM program without having to invest time, resources and advanced marketing expertise into the creation and management of campaigns.
Local geo-targeting is one of Google AdWords
TM's most important qualities, especially for small and medium sized businesses.
This strategic agreement increases Simply's customer base, offering customers an easy way to create campaigns, including several new additional services and features.
Google AdWords
TM works alongside a series of services already offered on Simply, which has become a dynamic platform able to provide small and medium sized businesses with unique online advertising services.
Simply's guided procedure allows advertisers to choose their target audience by region and write their own text ads thanks to a package of optimized features for each category of merchandise.
Simply's special proprietary engine will take care of associating appropriate keywords to the campaign based on the target audience and the category. The performance of each and every ad published will be constantly monitored to guarantee optimization.
«Register.it, a subsidiary company of the Dada Group and market leader in the area of domain name registration and the online presence of businesses and individuals, was the first Italian company accredited as an Authorized Google AdWordsTM Reseller in 2008, becoming the official benchmark in the Italian market for keyword advertising on Google search engines. The current service offered by Simply is the natural evolution of EasyClick, which offered thousands of advertisers the chance to reach their target audience and only pay for actual visits to their website» says Claudio Corbetta, Managing Director of
Dada.pro.
"The training of some of our staff members as certified Google AdWords? Advertising Professionals allows us to offer our more than 450,000 customers across Europe an additional guarantee of accuracy and performance optimization for this kind of campaign planning. Our new offer adds another effective and easy-to-use advertising tool to Simply, helping a fast-growing number of companies to use web marketing tools, and ensure them success.»
"Thousands of advertisers in Italy already use Google AdWordsTM to promote their products and services online, but we are aware of the fact that there are many small businesses and professionals who could benefit from our offer, but don't have the time or resources to efficiently create and manage Google AdWordsTM campaigns on their own", says Jerome Grateau, Head of the Google AdWords
TM Reseller Program in EMEA.
"The goal of the Authorized Google AdWords? Reseller is to identify new Internet players in various countries able to offer guided and optimized support to small and medium sized businesses. This is the spirit of the renewed strategic agreement between Google and Dada, which led to the integration of the AdWords? offer on Simply".
Simply's multi-network platform offers a wide range of vertical offers by Dada.pro, Dada's business unit geared to professional users and present in 7 European countries (Italy, France, the UK, Ireland, Portugal, the Netherlands and Spain), with 1.4 million domains under management.
