First dating website in Italy renewed: Dada releases new version of Incontri by superEva (www.supereva.com)
Promotional campaign kicks off on Kiss Kiss Radio with "Un amore a prova di dedica" (Show your love with a dedication)
Intuitive interface, new features and captivating graphics:
Dada releases the famous dating website for people looking for love online
Milan, February 6, 2009
- After 6 years, Incontri by superEva (www.supereva.com) is back with a totally new look: innovative features that help users make new friends and fall in love!
Launched in April 2003 by Dada, Incontri by superEva marked a turning point for dating in Italy, becoming in just a short time the most popular website for people looking for love on the net.
The website offers many ways to put your seductive skills to the test: you can send direct messages or chat with other members of the community who are online. If you "fall in love at first sight" with another member, you can send a "colpo di fulmine": this new feature allows users to instantly make contact and get to know each other on a new level.
The new version of Incontri by superEva was designed to give users an intuitive and simple interface. The graphics are clean, elegant and intended for an adult audience (more than 30% of subscribers are between 25 and 34 years old, another 28% are between 35 and 49 years old and 22% are more than 50 years old). Incontri by superEva users want safe interaction with other "authentic" users who are seeking true love.
For Valentine's Day, Radio Kiss Kiss will promote the return of Incontri by superEva through a game called "Un amore a prova di dedica" (Show your love with a dedication) ,conducted by Pippo Pelo on the radio program "Pelo e Contropelo" morning show, everyday from 7:00-10:00 am.
Signing up for Incontri by superEva is totally free; to access certain features offered on the website and make contact with other subscribed users (for example through chat) you must activate the pay service: just € 13.99 per month by credit card.
Looks are also important! With Incontri by superEva you can customize your profile thanks to the feature "Cambia Pelle" (Change your Skin), which allows users to choose, according to their mood, how they want to appear: metallic grey, sky blue, intriguing black, etc.
