guide.supereva.it
SuperEva's online guides are back: finding an expert online just got easier
 
 

Milan, October 1, 2008 - superEva's online guides are back with a myriad of new features. The guides were created on the superEva portal in March 2000 as a meeting place for internet surfers interested in a specific topic and experts able to satisfy these curiosities.

The first guides were extremely innovative for their time. Based on the About.com model, the guides were instantly successful and became a reference point for people going online for the first time, as well as for more experienced users who wanted to learn more about a specific topic. They were so successful that in 2001 a new series of guides were released called superGuides (thematic guides managed by well-known experts). Soon after, the "Super-Guide of the Internet" was published and presented at the prestigious Book Fair in Turin.

Today the new and improved guides are divided into 10 channels and edited by more than 200 experts. Recently revamped by the Blogo team, the guides now offer more detailed content and a new graphic design. Information and news have been rearranged and readers can actively participate in discussions.

The layout of the guides is much more simple, but at the same time increasingly practical and efficient, offering users an extensive array of news, images, surveys and the chance to interact with experts online in real time.

The re-launch of the Guides is an occasion to encourage experts to participate and get involved with projects related to specific topics or themes and share their knowledge with the rest of the web.

"Over the years, the guides have collected a wealth of information on specific topics. It became necessary for these guides to evolve in order to meet the new demands of readers, who are increasingly inquisitive and news-oriented. While in 2000 there was a basic need to discover the net, today things have changed: readers now want to go in-depth on specific topics." - stated Marco Magnocavallo, founder of Blogo - "Thanks to the experience that Blogo has acquired in vertical community management, we decided to accept this new challenge and re-launch superEva, the historic brand that has contributed to the success of Dada over the years.".

With 5.7 million unique visitors and 46 million page visits per month (as of September 2008), the Blogo network continues to pursue its strategy of expansion into the niche blogging and nanopublishing sector. Blogo's strategy was set into motion last spring following its agreement with Dada to manage the brands that have made Italian web history, such as Splinder and other brands under the Dada Group.

Coming soon: the re-launch of Cinema.it and the internationalization of Splinder through Motime, the well-known brand used in the US, Brazil and the UK.