Dada reappointed to exclusively manage advertising on Vodafone’s Mobile network
After more than one successful year on the job, Dada’s advertising agency Dada Ad, which exclusively manages the sale of advertisements on Vodafone’s Mobile sites and through its MMS and SMS services, has been reappointed exclusive mobile advertiser
Milan, May 6 2008 – Dada, an international leader in the supply of community and entertainment services via web and mobile, has been reappointed exclusive advertiser for the sale of advertisements on Vodafone’s Mobile sites and through SMS and MMS for Vodafone’s Freetime products.
Following an evaluation of market opportunities, Vodafone Italia confirmed that Dada Ad, Dada’s advertising agency dedicated to the sale of advertisements via web and mobile, will remain the exclusive advertiser for the next 12 months.
The new offer of Vodafone Italia mobile advertising products exclusively managed by Dada Ad includes SMS and MMS Freetime services as flagship products, with a new free content program, and the Vodafone Live portal, a benchmark for all Vodafone users.
To advertise a service or a product in Italy via SMS or MMS, Dada Ad is the solution. Dada’s advertising agency holds 49% of the market share in Italy for mobile advertising (1) and is able to offer clients ample experience, professionalism and a successful track record in a rapidly growing market.
A recent study carried out by eMarketer (2), estimates that the mobile advertising market will grow by $2.6 billion in 2007 and by more than $19 billion in 2012.
The same research demonstrates that SMS and MMS messaging is an increasingly attractive form of advertising compared to banners or other forms of mobile advertising. The number of MMS forecast for sending in the second semester of 2008 is estimated at 4 billion compared to 2.7 billion MMS sent in the same period in 2007. This is also thanks to the fact that Italy represents 20% of revenue from the entire European continent thanks to the widespread diffusion of mobile phones among Italians (3).
Mobile advertising is an innovative, effective and very appealing solution for companies who want to reach their target. Our two factors for success are that:
1. users can be reached anywhere at anytime;
2. targets chosen for investment are highly profiled;
Further, mobile advertising, thanks to its unique characteristics, is the perfect means for a call to action campaign with results that last longer than those on the web. Through the call to action method, it is possible to verify which people respond positively to the action solicited, whatever the request (calling a toll-free number, sending an email, etc.).
Alessandro Sordi, SVP Business Development DadaPro, states: “The number of companies and brands that are testing new media advertising is constantly growing: for this reason, in addition to our strong professionalism, we are certain that we are the ideal partner for Vodafone; at Dada Ad we’ve prepared products that are able to manage and support the media centers, the agencies and the companies that are interested in trying mobile advertising and we are sure that we can provide safe and effective return on investment.”
Dada Ad works in all aspects of the mobile advertising sector and in addition to being the first mobile advertising agency in Italy, Dada Ad actively promotes and participates in initiatives aimed at standardizing mobile formats and providing incentives for a better understanding of the sector, so that small and medium sized businesses can try and benefit from this extraordinary and effective viral marketing tool.
For all kinds of advertising campaigns, for providing sales incentives and for increasing your user base, Dada Ad through its offices in Milan, Florence and Treviso, is the right partner to help you grow.
(1) 2007 Data.
(2) Source: eMarketer March 2008.
(3) “Il Marketing e i Servizi diventano Mobile!”. 2007 Report from the Polytechnic Observatory of Milan Mobile Marketing & Service.
