Press Releases
Thanks to Dada you could win tickets to a Gigi D’Alessio
Concert on the “Mi faccio in 4” Tour


Milan, April 15, 2008 – Gigi D’Alessio’s unforgettable songs have touched countless people all over the world. An energetic blend of poetry and Latin-American rhythm mixed with Neapolitan sounds, ten lucky winners will have the chance to hear Gigi D’Alessio live at one of his concerts on the “Mi faccio in 4” tour, which set off on February 11, 2008.
Until May 28th, users subscribed to “Dada – The music movement” who download a Gigi D’Alessio song or video on their mobile phone can participate in the drawing to win two tickets to one of the 10 concerts available in Italy, among which April 28th in Naples. The prizes are offered by Sony BMG, GGD Productions and Milano Concerti.
Not only does Dada offer users original music that can be downloaded anywhere and anytime thanks to mobile technology, Dada also gives thousands of fans the chance to see Gigi D’Alessio live in concert! There’s more: a few lucky winners will win a personal dedication from Gigi D’Alessio during the concert.
The contest is being promoted through an extensive campaign on TIM and Vlive! m-sites and on Pianeta 3; the initiative is also being advertised through MMS sendings to TIM (TIMSpot) and Vodafone (FreeTime) customers.