New hit song by Skin exclusively available for Dada Music Community members until Valentine’s Day thanks to agreement with SONY BMG
Milan, February 11, 2008 - Dada releases a sneak preview of Skin’s new hit song “Tear down these houses” available exclusively for its mobile users.
“Tear down these houses”, written and performed by Skin, was composed by Andrea Guerra for the soundtrack to the film ‘Parlami d’amore’, directed by Silvio Muccino, who is making his debut as a director. The movie is due to hit theaters across Italy on February 14th. The music video of the hit single, directed by Marco Salom, is being played on all major music channels. Skin, Silvio Muccino, and Carolina Crescentini all participate in the music video.
The song, played during the credits, is included on the soundtrack, which was released February 8th and distributed by Sony BMG. In addition to the original music composed by Andrea Guerra and the single by Skin, the soundtrack also contains a few other well-known international songs.
The song is exclusively available for Dada Music Community members (mobi.Dada.net) until Valentine’s Day, thanks to the exclusive agreement signed with Sony BMG. Dada members will be the only ones to have this breathtaking song on their mobile phones until February 14th.
The track’s launch is being backed by an extensive mobile and web campaign by Dada. The campaign includes specials, banners and fixed positions on the wap portals of the main operators: Vodafone, Tim and H3g. The campaign will also circulate on Nokia.mobi and Google Mobile.
The web campaign includes banners, direct marketing, detailed editorial campaigns on all major Italian portals and a fixed position on MSN messenger.
