Press Releases
TIM dominates the Web thanks to Dada Ad
Dada Ad offers TIM most of its network’s potentialities for promoting its new adverting campaign TIM Alice Mobile
Milan, January 22nd, 2008 –
Dada Ad, Dada’s advertising agency which exclusively manages advertising spaces of well known websites, mobile phone operators and ANSA Outdoor TV circuit, welcomes on its network TIM’s new advertising campaign dedicated to Alice Mobile for a focalized, targeted and widespread advertising plan.
Entrusted to Mediaedge:cia, the campaign started on January 14th and will end within two months. It will be present simultaneously on Dada.net’s web portal, on Blogo’s high-tech blogs, on various technological e-commerce websites and on websites dedicated to the world of mobile like Shop.it, Dvd.it, Cellulari.it, Puntocellulare.it, Flashgames.it.
The formats chosen for this campaign have been studied in order to obtain a high visual impact and vary from the classic leaderboard to banners positioned in top visibility spaces and overlay banners.
Dada Ad is giving TIM the chance to widely and exclusively plan advertising campaigns on its network and this represents a very important partnership between the two companies. The capillarity, the variety of top visibility options and the duration of the promotion have brought to the creation of the term “web domination TIM” since the campaign wanted by TIM is with no doubt a domination in terms of advertising planning!
Dada Ad’s network ended 2007 counting more than 38 million unique visitors and 355 million of web page visits (*), confirming to be the ideal partner for all the companies who want to use the best opportunities to promote their brand via web or mobile.
(*) Source Google Analytics, December 2007.
