Two new websites managed by Dada Ad
And Microsoft’s campaign came soon after!
Dada Ad obtained the management of Shop.it and Dvd.it, two technological e-commerce web portals, perfect for Microsoft’s new advertising campaign dedicated to Christmas gifts
Milan, December 12th, 2007 - Dada Ad, Dada’s advertising agency which exclusively manages advertising spaces of well known websites, mobile phone operators and ANSA Outdoor TV circuits, offered Microsoft the chance to plan its Christmas campaign on two new websites, Shop.it and Dvd.it, managed by Dada Ad and perfect for reaching the campaign’s target.
Since last September, Dada Ad exclusively manages the advertising spaces of two new web portals. Shop.it is visited for 80% by men between 24 and 30 years of age with a medium-high education level and is the point of reference for online purchases of audio products, high-tech and much more, counting approximately 154 thousand unique visitors and 720 thousand monthly web page visits. Dvd.it is dedicated to the world of audio and video, it is visited for 62% by men with the same characteristics and counts 820 thousand unique visitors and 6 million web page visits each month.
Thanks to this campaign, Microsoft intends to promote a range of products from Windows Vista to the longed-for Xbox 360 and customers who buy online can even win the new Fiat 500.
The campaign was managed by Universal Mc Cann and it will carry on until December 23rd on both websites.
Dada Ad, with a network of about 42 million unique visitors in the increase and 320 million web page visits (*), it conforms itself to be the ideal partner for any client who wants to plan innovative campaigns via web or mobile.
(*) Source Google Analytics, October 2007.
