Press Releases
Republic interprets Dada's manifest once again
Milan, November 21, 2007 – Dada's new advertising campaign on printed paper started today. The campaign's aim is to promote all the group's products starting from the mutimedia community of Dada.net which offers 12 million users worldwide services for communicating and having fun.
Planned on the newspapers and magazines of RCS MediaGroup, the campaign will continue until January.
The idea was created by Republic.
The messege was inspired by the name "Dada" and it transmits the campany values by recalling the manifest of Dadaism and declaring, in a young and amusing way, Dada's brand belief.
Creative management by Piero Bagolini and Silvano Cattaneo.
