Press Releases

Dada Ad gives visibility to Velux on ANSA Airport TV

Velux once again chooses Dada Ad to obtain visibility in October in the main Italian airports thanks to ANSA Airport TV


Milan, October 22nd, 2007– Dada Ad, Dada’s advertising agency, which exclusively manages advertising spaces of well known websites, mobile phone operators and ANSA Airport TV circuits, offered Velux the opportunity to reach potential clients also in the main Italian airports thanks to its advertising planning on ANSA Airport TV.

ANSA Airport TV is the new ANSA television network of which Dada Ad exclusively manages the advertising spaces. With 80 up-to-date screens in the main Italian airports, ANSA Airport TV combines information, entertainment and advertising representing an effective and aimed advertising tool.

Velux, international leader in the production of roof windows, has been the first company to plan its advertising campaign on ANSA Airport TV straight after its launch, and now Velux has also chosen to plan once again, through the agency ICM Immagine Integrata Srl, with a 30 second advertising spot.

Counting 20 million unique visitors and 320 million of web page visits (*), Dada Ad confirms itself as the perfect partner also for Velux, able to offer not only web and mobile solutions for the promotion of the brand, but also visibility on ANSA Airport TV, a media oriented towards selected targets, able to obtain more than 40 million contacts every year.

(*) Source Google Analytics, September 2007.