Press Releases
Dada Ad launces the web campaign for the film "Evan Almighty"
Universal Pictures exploits Dada Ad's web planning opportunities to promote the film on Blogo.it
Milan, September 27th 2007 – Dada Ad, Dada’s advertising agency, which exclusively manages advertising spaces on the web and via mobile, hosts the campaign for the launch of the film “Evan Almighty” on two of Blogo.it’s blogs, the most visited network of specialized blogs in Italy.
The campaign, managed by the creative agency Xister, has been planned for the current week in occasion of the film’s launch in Italy, expected for September 28th. The planning includes blog sponsorships and banners, in two different formats, which re-direct to the film’s website home page.
The blogs chosen to host the campaign are Cineblog.it and Ecoblog.it. Cineblog is completely dedicated to the world of cinema with film previews, news and comments on the outgoing films in Italy and is, therefore, the ideal space for the promotion of the film. Ecoblog, instead, is dedicated to ecologist topics such as pollution, climate and new energy sources and has been chosen because it faces and animates debates on up-to-date ecologists themes in an amusing and pleasant way.
Universal Pictures’s choice to promote the film on internet using web advertising spaces on two blogs is a strong signal that proves the potentiality of web advertising compared to traditional advertising formats. Dada Ad has once again revealed to be the perfect partner thanks to its wide offer of innovative web and mobile solutions and services.
