Press Releases
Dada Ad launches the web & mobile campaign “Nissan 4x4 Challenge”
Nissan relies on Dada Ad to give space to the “Naturally Capable” 4x4 car range campaign, on Internet and mobile phones
Milan, September 24th, 2007 – Dada Ad, Dada’s advertising agency, which exclusively manages advertising spaces on the web and via mobile, hosts the campaign “Nissan 4x4 Challenge” on Flashgames and Everyeye’s websites and on Vodafone mobile phones and 3 Italia video mobile phones.
The integrated web and mobile campaign, planned by OMD, begun on September 10th and will continue until October 7th. The campaign’s main purposes are to raise the brand awareness and increase users’ interaction, offering the chance to play online with the 4x4 range of cars, through strong impact formats.
“Nissan 4x4 Challenge” is an online 3D Racing game, an exciting challenge in which you can race choosing among a range of cars, according to your personality.
Flashgames.it and Everyeye.it are dedicated to online gaming and entertainment and therefore represent ideal spaces for the hosting of this amusing car challenge. On the first website it is possible to access the game directly, on the second one there is a banner showing the game preview and it takes you directly to Nissan’s home page.
Talking about mobile, the advertising planning consists in sending VMS (video messages) and MMS (multimedia messages) on 3 Italia video mobile phones and MMS on Vodafone mobile phones to invite users to enter Nissan’s “Naturally Capable” world, in a dynamic and innovative way.
Dada Ad has revealed to be the perfect partner for Nissan’s integrated campaign, thanks to its wide offer of web and mobile innovative net-marketing solutions and services.
