Press Release in accordance with CONSOB Regulation No. 11971/1999 and subsequent modifications

Dada acquires the Amen Group, leader in Domain and Hosting services in France, Spain and Portugal
 
 Dada becomes a major European player in the high-end segment of professional services for Internet and digital advertising, with a predominant presence in Italy, the UK, France, Spain, Portugal, Ireland and The Netherlands

Florence, July 16, 2008 - Dada (dada.dada.net), international leader in Community and Entertainment services through web and mobile, as well as in Domain, Hosting and advanced online Advertising solutions, today acquired 100% of the Amen Group from Claranet, a leading European Group providing managed Network, Hosting and Application hosting services to Business.

Founded in 1999, Amen is a leading provider of Domain and Hosting services in France, Spain and Portugal, and is also present in the UK, Dutch and Italian markets.

With over 140,000 business customers, 300,000 hosted domains and more than 3,000 dedicated servers, Amen offers Internet presence solutions to businesses and professionals, from domain name registration and website hosting to the creation and promotion of websites and from the development of e-commerce platforms to the protection of online brands.

This transaction, which strengthens DadaPro Division's strategy of consolidating its leadership in the European market, will place the Dada Group among the leading European companies in the sector, with over 400 thousand business clients and more than 1.2 million domains, of which 70% outside of Italy.

The acquisition was made through Register.it S.p.A., a wholly owned subsidiary of Dada S.p.A. and head of the DadaPro Division, and involves 100% of the share capital of all the companies in the Amen Group: Agences des Medias Numeriques S.A.S (France), Agencia de Media Numerica Espana S.L. (Spain), Amenworld Services Internet Sociedade Unipessoal Lda (Portugal), Amen Limited (United Kingdom), Amen Nederland B.V. (The Netherlands) and Amen Italia S.r.l (Italy).

The transaction was completed today for a cash consideration of Euro 17.5 million entirely paid on closing. The acquisition was partly financed utilising Dada Group liquidity and partly through bank funding.

In the preceding fiscal year (June 07 - June 08), Amen declared consolidated revenues of Euro 11.1 million and an Ebitda of Euro 1.8 million. For the current fiscal year, the Company forecasts revenues of over Euro 12 million and an Ebitda in a range of Euro 2.5 million and 3 million. At June 30, 2008 the net cash position of the Company was over Euro 400,000.

"The acquisition of Amen further strengthens the DadaPro Division and will drive the Group's international expansion in the digital services market" commented Paolo Barberis, Chairman and founder of Dada "Thanks to Amen, we will further expand our business client base offering out integrated solutions from domain to click, driving growth of the new Dada Group advertising platform"

Any effect of the present operation on the guidance is currently being analysed and where necessary will be communicated in a separate trading update.