Dada Ad expands abroad

Milan, November 6th 2007 – Dada Ad, Dada’s advertising agency, will attend IAB Forum 2007, the most important appointment of the year dedicated to interactive communication. This event will be Dada Ad’s occasion to announce the agreements in progress, including the management of mobile advertising now even within the UMTS portals of the main foreign mobile phone operators.

“We are using the skills we acquired in Italy in the mobile advertising field to sign exclusive agreements with the main foreign mobile phone operators, with particular reference to those countries where Dada’s presence is already strong and consolidated” – stated Roberto Barberis, Dada Ad’s Sales Director.

Up to now Dada Ad has exclusively managed advertising spaces of well known websites, of the main Italian mobile phone operators and of ANSA Airport TV circuits.
Thanks to these strategic assets, Dada Ad is able to choose the best advertising medium and the ideal format to reach each investor’s goal: from simple banners and mobile direct marketing operations to complex sponsorships.

The web network, managed by Dada Ad, allows the agency, alone, to reach approximately 20 million unique visitors and 320 million web page visits (Source Google Analytics, September 2007), while thanks to outdoor TV, Dada Ad’s advertisements reach 40 million people in transit in the main Italian airports.

The opening of Dada Ad’s frontiers will exponentially widen Dada’s advertising agency audience, bringing benefits not only to local investors but also to Italian investors seeking new markets.

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