After 6 months only from its launch, Dada.net already leader in Brazil in the web & mobile entertainment market
23% of Dada.net users comes from Brazil (Alexa source)
and about 1/4 of all friend$ active users worldwide are Brazilian.
Rio De Janeiro, July 3rd, 2007 - Since its entry into Brazil six months ago, Dada, the international leader in the provision of Web and mobile community and entertainment services, confirms the boom of the mobile value added services and mobile social networking communities market in Brazil being the 23rd most visited web site in the country (Ibope//Netratings source).
Dada has been the first operator to launch community and entertainment services via web and mobile and has signed agreement with the most important Telcos such as Tim Brasil, Brasil Telecom, Vivo and Oi.
“International activities represented 47% of revenues for Dada in the first quarter of this year (compared with 31% registered in Q1 2006) with the highest contributers being USA and Spain with Brazil in third place with over 23% of Dada.net users” - Massimiliano Pellegrini, Managing Director Dada.net Iberia & Americas said. “Together with Mexico, Chile, Argentina, and Peru the Southern American market has the highest global social networking growth and penetration in the world.”
In addition, together with the global launch, Dada also introduced the friend$ program to the Brazilian market. This program allows Dada.net users to earn from the contextual advertising program, Google AdSenseTM, that appear on their own pages, on the pages of their friends and on the pages of contacts they in turn have invited to take part in this community.
friend$ automatically inserts relevant like-content announcements on to the blog pages, the profile pages, the photo and videos pages of those who have signed up for the program. Users not only earn from the amount of clicks made from the Google AdSense adverts appearing on their pages, but also from the clicks obtained from those of their friends and those who have been invited by their friends to join the Dada.net community.
“The friend$ program in Brazil has seen users such as blog gabbicris who has a community of 36 involved in her program and Mundopoeta with his community of 27 earn money from the programme” - said Massimo Ciociola, IBERIA & LATAM Region Director of Dada.net.
With its highly profitable business model, Dada has been successful in providing web and mobile value added services to more than 7 million Dada.net subscribers in 23 countries.
The uniqueness of the Dada services is the collection of a vast number of applications and a rich library of content, from Entertainment/Infotainment to Social Networking and Dating, onto one single platform of Dada.net.
