Social networks create value:
Dada launches friend$
Money for Blogging for Personal Space owners and their friends
The friend$ program, aimed at the Dada.net community of over 7 million users, allows the redistribution of on-line advertising revenue between Dada, Google and Dada.net users and their contact network.
As from today, March 1, 2007, friend$ will be available to users in both Italy and the USA and will shortly be accessible to users also in Spain, Portugal and Brazil.
New York, March 1, 2007 - Dada, (listed on the Italian Stock Exchange, MTAX STAR: DA.MI), a leading international provider of Web and mobile community and entertainment services, launches friend$. This is a revolutionary affiliation program which allows Dada.net free of charge personal space users to earn from not only the Google announcements that appear on their own pages but also from announcements which appear on the pages of contacts they have invited, by using an innovative formula created and protected by Dada.
friend$ is based on the Google AdSense program which provides text advertisements on like-content webpages owned by those who have signed-up for the program.
The friend$ program is the first which enables the matching of the AdSense code of social network users (which they already have or which can be created from scratch) with the registered Dada.net profile in a simple and easy way using one single platform.
In this way, the Google advertisements appear not only on the blog page, but also throughout the personal space site, including profile, photo, video, forum, etc pages, thus giving the users more chances to earn from clicks.
Through the friend$ program the possibilities for web-advertising, such as Google AdSense, is strengthened by the “viral” nature of social networks like Dada.net.
As such, not only will this encourage the creation of quality multimedia content (blogs, videos, etc) but also enthusiasm to involve and invite friends to join in.
Access to the program is by invitation only: new friends, or “member friend$”, then increase the possibility for the inviter to earn and then in turn earnings for themselves.
Google, the supplier of advertisements, will manage the economic aspects of the Dada.net users whilst Dada will manage the space on which the Google advertisements appear and the relationship between “member friend$” on the Dada.net platform.
“friend$ is the new frontier in the social networking community world,” Paolo Barberis, Chairman of Dada said, “and with this project we want to show that the potential blogs have is not only for gathering user generated content but is also a business model for generating an income for those who join: thanks to friend$, users can now finally join the elite in the advertising value chain”, Barberis concludes.
“We are very pleased that such an innovative program was created here in Italy,” said Massimiliano Magrini, Country Manager Google Italy, “Social Advertising offers advantages to all involved and the friend$ program allows the international Dada.net community, of over 7 million, access to the AdSense platform in a brand new way”.
As from today, March 1, 2007, friend$ will be available to users in both Italy and the USA and will shortly be accessible to users also in Spain, Portugal and Brazil.
Once again, after launching social networks in Italy, Dada leads the way by launching this program to revolutionize the social networking and web-advertising markets.
