DADA secures the exclusive management of advertising on 3 Italia video-mobile phones:
the first sales rights of mobile advertising on the UMTS portal.
DADA will meet media buyers and press to introduce its new planning opportunities on May 30 in Milan.
Milan, May 15 2006 - DADA, a company listed on the Italian Stock Exchange (MTAX STAR: DA.MI), won the tender announced last February 20 by 3 Italia, the Mobile Video Company controlled by Hutchison Whampoa Group, securing the exclusive management of advertising and direct marketing tools on 3 Italia UMTS video-mobile phones.
DADA will meet media buyers and press to introduce its new planning opportunities on May 30 in Milan.
DADA won the tender thanks to a number of selling points. First of all, DADA has a deep knowledge of the mobile market since it is the Italian leading provider of pay community & entertainment products and services accessible both via web and mobile, through its subsidiary DADAmobile, which is also operative in the US, the UK, Germany, France, Portugal, China and Australia.
In addition to the success achieved in the B2C segment with more than 5.5 million subscribers, DADA has consistently relied on its experience gained in direct channels to support companies in their digital business by developing innovative mobile solutions for them. DADA is the Italian leading “Mobile VAS Enabler”, with 150 mobile projects realised during 2005 especially for Media, dotCOM, Fast Moving Consumer Good and Operators.
For more than 10 years and through its own agency, DADA is also operative in the sale of advertising space on its network of portals (superEva, DADAmobile and Register.it), recording about 13 million 900 thousand unique users and more than 243 million page views (source Nielsen Site Census, March 2006).
Finally, DADA employs a network of dealers focused on new media advertising sales, which are spread widely throughout Italy.
